RESEARCH ON GEOGRAPHICAL IMAGINATION OF CHINA IN THE CONTEXT OF WE MEDIA: TAKING THE OVERSEAS AUDIENCES OF LI ZIQI'S SHORT VIDEO ON YOUTUBE AS AN EXAMPLE
YANG Wei-qing1, LUO Qiu-ju1,2
1. School of Tourism Management, Sun Yat-sen University, Zhuhai 519082, China; 2. Center for Tourism Planning and Research, Sun Yat-sen University, Guangzhou 510275, China
Abstract Geographical imagination is a psychological process of information processing or reforming of places and their local knowledge to shape new images. This study applies geographical imagination to social media research, taking overseas audiences of an internet celebrity Li Ziqi's short videos on YouTube as the research subject, through content analysis of public comments and semi-structured interviews, to explore how the local knowledge produced by We Media is dynamically deconstructed, represented and reconstructed by the audiences' geographical imagination. The study found that:1) the construction of geographical imagination in short video communities is composed of individual and collective imagination, which forms similar viewpoints through interactive discussion, giving meaning and co-creating value to the short videos, thereby affects audiences' behavioral intentions. 2) Li Ziqi's short videos awaken audiences' positive emotions, and their geographical imagination is activated by high-quality audiovisual sensory experiences, which includes the imagination on material elements in short videos at the microscopic level and the imagination on China at the macroscopic level. This study broadens the research perspective of geographical imagination, and provides reference for the shaping of China's international cultural tourism images and projects.
YANG Wei-qing,LUO Qiu-ju. RESEARCH ON GEOGRAPHICAL IMAGINATION OF CHINA IN THE CONTEXT OF WE MEDIA: TAKING THE OVERSEAS AUDIENCES OF LI ZIQI'S SHORT VIDEO ON YOUTUBE AS AN EXAMPLE[J]. HUMAN GEOGRAPHY, 2024, 39(1): 8-16,67.
Gieseking J J.Geographical imagination[M]//Richardson D, Castree N, Goodchild M, et al.International Encyclopedia of Geography:People, the Earth, Environment, and Technology.New York:WileyBlackwell and the Association of American Geographers, 2017.
[2]
Marcus A P.Brazilian immigration to the United States and the geographical imagination[J].Geographical Review, 2009,99(4):481-498.
[3]
安宁,朱竑.他者, 权力与地方建构:想象地理的研究进展与展望[J].人文地理,2013,28(1):20-25,47.[An Ning, Zhu Hong.Otherness, power and the construction of place:Towards a theoretical and empirical reassessment of imaginative geography[J].Human Geography, 2013,28(1):20-25,47.]
[4]
斯蒂芬·威廉斯,刘德龄.旅游地理学:地域, 空间和体验的批判性解读(第三版)[M].张凌云,译.北京:商务印书馆,2018:12-15,171.[Stephen Williams, Alan A Lew.Tourism Geography:Critical Understandings of Place, Space and Experience[M].Zhang Lingyun, trans.Beijing:The Commercial Press, 2018:12-15,171.]
[5]
Reijnders S.Places of the Imagination:Media, Tourism, Culture[M].New York and London:Routledge, 2016:103-115.
[6]
周晓虹.自媒体时代:从传播到互播的转变[J].新闻界,2011(4):20-22.[Zhou Xiaohong.We Media era:Transformation from communication to inter-broadcasting[J].Journalism and Mass Communication, 2011(4):20-22.]
[7]
代玉梅.自媒体的传播学解读[J].新闻与传播研究,2011,18(5):4-11,109.[Dai Yumei.An interpretation of the We Media from the perspective of communication studies[J].Journalism and Communication, 2011,18(5):4-11,109.]
[8]
秦一乔.自媒体时代的拟态环境:从微博展开的几点思考[J].今传媒, 2012, 20(3):95-96.[Qin Yiqiao.The mimic environment in the we media era:Some thoughts on Weibo[J].Today's Mass Media, 2012,20(3):95-96.]
[9]
金梦玉,李劭强.互联网群体传播时代受众研究的新进路[J].中国编辑,2020(1):15-20.[Jin Mengyu,Li Shaoqiang.A new approach to audience research in the Internet group communication era[J].Chinese Editors Journal, 2020(1):15-20.]
[10]
杨萍.短视频传播热下的奇观消费及其意义缺失[J].传媒观察, 2018(1):30-33.[Yang Ping.Spectacle consumption and its loss of meaning under the popularity of short videos[J].Media Observer, 2018(1):30-33.]
[11]
Wright J K.Terrae incognitae:The place of the imagination in geography[J].Annals of the Association of American Geographers, 1947,37(1):1-15.
[12]
Lowenthal D.Geography, experience, and imagination:Towards a geographical epistemology[J].Annals of the Association of American Geographers, 1961,51(3):241-260.
[13]
Said E.Orientalism[M].New York and London:Routledge, 2016:402-417.
[14]
大卫·哈维.地理学中的解释[M].高泳源,译.北京:商务印书馆, 1996:41-79.[David Harvey.Explanation in Geography[M].Gao Yongyuan, trans.Beijing:The Commercial Press, 1996:41-79.]
[15]
Harvey D.Social Justice and the City[M].London:University of Georgia Press, 2009:22-120.
[16]
Harvey D.The sociological and geographical imaginations[J].International Journal of Politics, Culture, and Society, 2005, 18(3):211-255.
Gregory D, Johnston R, Pratt G, et al.The Dictionary of Human Geography[M].Chichester:John Wiley & Sons, 2009:282-285.
[19]
多琳·马西.空间、地方与性别[M].毛彩凤,袁久红,丁乙,译.北京:首都师范大学出版社,2015:1-20.[Doreen Massey.Space, Place and Gender[M].Mao Caifeng, Yuan Jiuhong, Dingyi, trans.Beijing:Capital Normal University Press, 2015:1-20.]
[20]
Bachelard G.The Poetics of Space[M].London:Penguin, 2014:ixxvii.
[21]
安宁,朱竑.美国《时代》 杂志对中国的地理想象:基于东方主义视角的研究[J].地理学报, 2013, 68(12):1702-1713.[An Ning, Zhu Hong.American magazine TIME's geographical imaginations of China:A case study on the perspective of Orientalism[J].Acta Geographica Sinica, 2013,68(12):1702-1713.]
[22]
阙维民.论地理学构想的哲学体系[J].地理研究,2010,29(11):2099-2107.[Que Weimin.On philosophical system of geographical imagination[J].Geographical Research, 2010,29(11):2099-2107.]
[23]
翁时秀.基于理论旅行视角的人文地理学中想象地理研究反思[J].地理学报,2018,73(2):261-275.[Weng Shixiu.Rethinking imaginative geographies research in human geography:An analysis based on the perspective of "Traveling Theory"[J].Acta Geographica Sinica, 2018,73(2):261-275.]
[24]
翁时秀".想象的地理" 与文学文本的地理学解读:基于知识脉络的一个审视[J].人文地理, 2014, 29(3):44-49, 160.[Weng Shixiu.Imaginative geographies and the geographical reading of literature texts:A review based on geographical publications[J].Human Geography, 2014,29(3):44-49,160.]
[25]
林耿,潘恺峰.地理想象:主客之镜像与建构[J].地理科学,2015,35(2):137-143.[Lin Geng, Pan Kaifeng.Geographical imagination:The mirroring construction between the objective and subjective bodies[J].Scientia Geographica Sinica, 2015,35(2):137-143.]
[26]
安宁,冯秋怡,朱竑.基于报业话语的广州非裔社区的空间想象分析[J].地理学报,2019,74(8):1650-1662.[An Ning, Feng Qiuyi, Zhu Hong.The spatial imagination of Guangzhou's African community:Analysis based on newspaper discourses[J].Acta Geographica Sinica, 2019,74(8):1650-1662.]
[27]
Hughes G.Tourism and the geographical imagination[J].Leisure Studies, 1992,11(1):31-42.
[28]
Graburn N.旅游想象:关于旅游目的地的形象认知[J].撒露莎,译.中南民族大学学报(人文社会科学版),2019,39(1):58-63.[Graburn Nelson.Tourism imaginary:Image cognition of tourist destinations[J].Sa Lusha, trans.Journal of South-Central University for Nationalities (Humanities and Social Sciences), 2019,39(1):58-63.]
[29]
Amirou R.Imaginaire Touristique et Sociabilités du Voyage[M].Paris:Presses Universitaires de France Paris, 1995:1-252.
[30]
Salazar N B.Envisioning Eden:Mobilizing Imaginaries in Tourism and Beyond[M].New York:Berghahn Books, 2010:5-15.
[31]
Salazar N B.Tourism imaginaries:A conceptual approach[J].Annals of Tourism Research, 2012,39(2):863-882.
[32]
Hollinshead K."Worldmaking" and the transformation of place and culture:The enlargement of Meethan's analysis of tourism and global change[M]//Ayikoru M, Tribe J.The Critical Turn in Tourism Studies:Innovative Research Methodologies.New York and London:Routledge, 2007:165-193.
[33]
朴志娜,江扬,吴必虎,等.国际游客对中国的地理想象构建与旅游动机[J].旅游学刊,2018,33(9):38-48.[Park Jinah, Kong Yeung, Wu Bihu, et al.International tourists' geographical imagination on China and its impact on their tourism motivation[J].Tourism Tribune, 2018,33(9):38-48.]
[34]
孙九霞.数字世界中旅游体验的健康想象[J].旅游学刊,2021,36(7):7-9.[Sun Jiuxia.Healthy imagination of travel experience in the digital world[J].Tourism Tribune, 2021,36(7):7-9.]
[35]
乌铁红,韩秋晨.幻与实:寻"家" 旅途中的地理想象与景观感知[J].旅游学刊, 2021, 36(11):3-5.[Wu Tiehong, Han Qiuchen.Illusion and reality:Geographical imagination and landscape perception in the journey of searching for "Home"[J].Tourism Tribune, 2021,36(11):3-5.]
[36]
Reijnders S, Bolderman L, Van Es N, et al.Locating imagination:An interdisciplinary perspective on literary, film, and music tourism[J].Tourism Analysis, 2015,20(3):333-339.
[37]
林铭亮,高川秀,林元城,等.旅游地品牌化:唐诗"第三空间" 的旅游体验与地方想象的建构[J].旅游学刊,2020,35(5):98-107.[Lin Mingliang, Gao Chuanxiu, Lin Yuancheng, et al.Place-branding of tourist destinations:The construction of the "third space" tourism experience and place imagination from Tang poetry[J].Tourism Tribune, 2020,35(5):98-107.]
[38]
Robinson M.Reading between the lines:Literature and the creation of touristic spaces[J].Current Writing:Text and Reception in Southern Africa, 2002,14(1):1-28.
[39]
姜辽,徐红罡.文学旅游的审美消费:以水泊梁山为例[J].旅游学刊, 2017, 32(5):71-79.[Jiang Liao, Xu Honggang.Aesthetic consumption in literary tourism:A case study of Liangshan[J].Tourism Tribune, 2017,32(5):71-79.]
[40]
Reijnders S.Stories that move:Fiction, imagination, tourism[J].European Journal of Cultural Studies, 2016,19(6):672-689.
[41]
Beeton S.Film-induced Tourism[M].Bristol, Blue Ridge Summit:Channel View Publications, 2005:227-246.
[42]
Seaton P, Yamamura T.Japanese popular culture and contents tourism:Introduction[J].Japan Forum, 2015,27(1):1-11.
[43]
Yamamura T.Pop culture contents and historical heritage:The case of heritage revitalization through "contents tourism" in Shiroishi city[J].Contemporary Japan, 2018,30(2):144-163.
[44]
Finkler W, Davis L S.Film-making, affective communication, and the construction of tourism imaginaries:Putting the wow into sustainable whale watching[J].Tourism Culture & Communication, 2022,22(2):205-217.
[45]
李彬彬,龙飞.因歌出游?叙事传输理论下流行歌曲对旅游目的地选择倾向的影响研究[J].旅游论坛,2021,14(4):53-63.[Li Binbin, Long Fei.Does music matter? The transportation effect of pop songs on its listeners' tourism destination choice[J] Tourism Forum, 2021,14(4):53-63.]
[46]
Jansson A.Rethinking post-tourism in the age of social media[J].Annals of Tourism Research, 2018,69:101-110.
[47]
Luo Qiuju, Zhong Dixi.Using social network analysis to explain communication characteristics of travel-related electronic word-ofmouth on social networking sites[J].Tourism Management, 2015, 46:274-282.
[48]
Luo Qiuju, Zhai Xueting."I will never go to Hong Kong again! " How the secondary crisis communication of "Occupy Central" on Weibo shifted to a tourism boycott[J].Tourism Management, 2017, 62:159-172.
[49]
张计云.UNESCO:非遗国际组织管窥[J].中国非物质文化遗产, 2021(6):101-108.[Zhang Jiyun.UNESCO:A glimpse of intangible cultural heritage international organizations[J].China Intangible Cultural Heritage, 2021(6):101-108.]
[50]
邵培仁,杨丽萍.媒介地理学[M].北京:中国传媒大学出版社, 2010:57-62.[Shao Peiren, Yang Liping.Geography of Media[M].Beijing:Communication University of China Press, 2010:57-62.]
[51]
周宁.西方的中国形象史:问题与领域[J].东南学术,2005(1):100-108.[Zhou Ning.The history of Chinese image in the west:Problems and fields[J].Southeast Academic Research, 2005(1):100-108.]
高艳萍.透入物的深处:巴什拉物质想象理论释析[J].哲学动态, 2009(7):96-101.[Gao Yanping.Penetrating into the depths of objects:An analysis of Bachelard's material imagination theory[J].Philosophical Trends, 2009(7):96-101.]
2024, Vol. 39 
